Page 7 - Elizabeth Arden Demo

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PRODUCT POSITIONING
CONCEPT
SUNSCREEN
TARGET
AESTHETIC
USAGE
CONCERNS
KEY BENEFITS
Protects and maintains skin’s healthy look
All-in-one moisturizing SPF that delivers on eight great benefits to Protect and Perfect the look of skin.
Chemical SPF 35
25+
Looking for affordable, multifunctioning products
Hyper-engaged in digital channel. Bloggers/Vloggers are strong source of information
Semi-translucent lightweight gel that melts into skin on contact
No whitecast or residue
Daily Moisturizer with SPF that can be used as a primer or on top throughout the day
For all skin types and tones
Sun & Device Protection Dry dull skin
Oily Skin
Pores
PROTECT:
UVA/UVB, Pollution, Infrared Rays, Blue Light
PERFECT:
Mattify, Brighten, Hydrate, Detoxify
Corrects existing aging signs and prevents future damage
A tinted SPF that offers triple-action protection to strengthen skin and keep it looking younger, longer.
Physical SPF 50
35-55
Sophisticated, ambitious, “Busy Perfectionist”
She seeks recommendations
from credible sources (dermatologists, doctors & estheticians)
Lightweight tinted mineral SPF Oil free formula
Last step in skincare regimen
Sun Damage
Fine Lines & Wrinkles Age Spots
Uneven Skin Tone & Texture
PROTECT: Pollution Shield & SPF 50 form an invisible protective veil over skin
PREVENT: Antioxidants prevent appearance of future signs of skin aging ie: lines, wrinkles & discoloration
REPAIR: exclusive DNA enzyme complexTM strengthens skin’s recovery complex for healthier, more resilient skin
GREAT EIGHT
CITY SMART