Page 39 - Demo

WHITE TEA ORGANICALLY CAPTURES THE LATEST MARKET TREND...
WELLNESS.
As consumer fragrance habits continue to evolve, the White Tea fragrance collection is positioned to cater to four consumer values 2 that are related to wellness:
SIMPLICITY:
Simple designs and understandable scents that easily fit into your lifestyle.
HOLISTIC BEAUTY:
Nature inspired ingredient blends and combinations.
57% of consumers say wearing a certain fragrance can change their mood
EXPERIENCING THE MOMENT:
Scents that represent different moments throughout the day.
63% of consumers wear a different fragrance for different occasions
VARIETY & CUSTOMIZATION:
Scents and ancillaries that work together for an ever evolving fragrance wardrobe.
77% of consumers like to try new fragrances, 66% like to wear a different fragrance from everyone else
1 NPD Group 2018, Euromonitor 2017 One Click Retail, Nov 2017 2 Mintel 2018
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