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ABOUT THIS STATISTIC
This statistic shows the revenue of the top-performing consumer packaged goods (CPG) companies worldwide in 2013. In that year, Procter & Gamble was the largest CPG companies in the world, with revenue amounting to about 83.7 billion U.S. dollars.
Consumer packaged goods
Consumer packaged goods (CPG) are defined as products which are intended for everyday use. They have to be replaced quite frequently in contrast to products that are usable for an extended period of time such as cars. CPG are further classified into fast moving consumer goods (FMCG) and slow moving consumer goods (SMCG). The classification is based on how fast products are sold from the supermarket shelf to the customer, a determining factor in the rotation of goods.
FMCG comprise goods with a useful life shorter than a year including food and beverages, personal care products, household products, cleaning products, and tobacco. They are affordable at relatively low cost and literally just fly off the supermarket shelves.
SMCG have a much lower purchasing frequency and are therefore more costly regarding storage space. This category comprises items such as household appliances, furniture and home improvement products, which usually have a useful life longer than a year.
The fast-paced CPG business is quite competitive, highly dynamic and innovative in order to meet consumers’ needs. Some of the industry’s key players include Procter & Gamble, Unilever and L’Oréal.
PROPRIETARY AND CONFIDENTIAL – HEALTHY LIFESTYLE BRANDS, LLC
Revenue of the 15 largest consumer packaged goods 44 (CPG) manufacturers worldwide in 2013 (in billion U.S. dollars)