Page 10 - Denise Austin Growlab
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CONFIDENTIAL
The Denise Austin Brand Target Audience
Primarily women 30-65 years old, with core from 35-50 years 30-65 old, seeking achievable goals and easy to follow guidance for
fitness, nourishment and well-being for all levels.
Women who are looking for an affordable, effec0ve fitness program that provides an in0mate, at home access with an iconic fitness trainer, ‘America’s sweetheart fitness instructor”
85% women/15% men have been DA’s core cable show audience; almost 85-90% of the core past DA.com subscribers have followed DA on cable TV (LifeTime & ESPNI & ESPNII) exercise programs for decades; women who have grown up with Denise since they were in their 20s, 30s, 40s; her DVDs were sold at Target, WalMart, and Nordstroms
CATEGORY:
Genera0on that believes it can stay forever young and healthy, the 115M strong baby boomer genera0on + GenX Consumers older than 45 account for 60% of consumer spending and people over 50 own 70% of the na0on’s wealth (ICAA 2015)
People over 50 are the fastest growing segment of gym membership owners and according to research firm IBIS World, by 2018, the boomer genera0on will push the fitness industry to over $50 billion in sales. 10
