Page 16 - Denise Austin Growlab
P. 16
CONFIDENTIAL
Denise Austin LifeFit 360 Whole Body Plan - Integration Driving Consumer Engagement
Cross Promote Wellness Influencers
Viral Blogs Video
Contests
Surveys& 10-Week Polls
Program
Traditional
Retail Programs
E-commerce
Book Publishing
Advertising
Media Appearances
E-Blasts
Database Marketing
QVC Community
Development
All new products and partnerships will be
integrated into the
overall Denise AusDn
LifeFit 360 Whole Body
Plan
and supported through
direct promoDonal efforts through
Denise AusDn digital pla@orm DeniseAusDn.com
+ Social Media
Licensing
Content
APP
Social Media
TV
Appearances/ Shows
Web
Personal
Appearances Content
Partner Lionsgate
AARP
Wellness Ambassador
Print
Community Brand Platforms (ex:Walking)
• Website - Editorial coverage, on-screen promo0on, coupons
• Social Media – Facebook, Pintrest, Instagram, YouTube, Twioer • In-Person promo0onal TV campaign and appearances
• Online adver0sing (off the Denise Aus0n Website)
• Database marke0ng - email campaigns
• In-Store support - on shelf, audio and video messaging, circulars • Enlist influen0al bloggers and create editorial 0e-ins
• Cross-promo0ons with other wellness experts/influencers
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