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FIGURE 3-3: An enterprise data provider creates new revenue opportunities by sharing data with other enterprises, acting as data consumers.
With shared data, data consumers can use data without having to capture and collect it themselves. They can benefit directly from analyzing that data or combining it with other data to enhance its value.
But harnessing the value of data — either for consumption, mass collaboration, or value-added business opportunities — requires an easy method for enabling data access without actually moving the data. Traditional data sharing methods are too costly, risky, and labor intensive. Monetizing data requires the ability to easily and affordably create a secure, self-service business model to share data between data providers and data consumers.
GAMING PLATFORM SHARES DATA TO HELP SERVE 90 MILLION GAMERS
PlayFab provides back-end services and data logistics for its game studio customers that serve 75 million monthly average gamers and 15 million daily average gamers. PlayFab shares player data for each game with each respective game studio. PlayFab also anonymizes
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CHAPTER 3 Recognizing the Business Value of Sharing Data 21 These materials are © 2018 John Wiley & Sons, Inc. Any dissemination, distribution, or unauthorized use is strictly prohibited.