Page 16 - Provoke Mag Vol5

Rich Brian
Rap’s Crazy Rich Asian
R
Wess Nass
Okay, so maybe he’s not crazy rich. But for an immi- grant kid, the artist formerly known as Rich Chigga has done well, even beyond his wildest dreams. Exploding onto the scene with Dat $tick, this baby-faced rapper cuts a bizarre image: staring the camera dead in the eye, he’ll flow steadily about violence and bloodshed, all the while rocking a completely buttoned pink Polo and neon fanny pack, random palm trees populating
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the background. Unlike many viral sensations, the track and video began to genuinely trend as people learned to appreciate the lyrics and beat of the song, as well as Rich Brian’s rapping ability with no formal training or coaching. In the words of Ghostface Killah, “That’s dope. That’s really dope. I’ll get on that track.” Even critic 21 Savage changed his mind a few minutes into the song, saying “It’s a’ight. It don’t match him though.”