Page 16 - Contract Catering_Big Book of Ideas
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16 Contract Catering
The BIG BOOK of Ideas
INTERACTIVE FRIDGES
INSIGHT
At 37% soft drinks incidence is low in in in the workplace
Soft Drinks visibility in in outlet is is low and often does not form part of the meal consideration
Source: MCA eating out panel YE Dec 2017
DESCRIPTION
Digital screens on on the the front of the the chiller doors that have an engaging message/imagery but are see see through so that you can still see see the product selection inside The screens help make soft drinks both more more visible and more more relevant to to the the consumer and will drive traffic to to the the chiller
