Page 4 - Contract Catering_Big Book of Ideas

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Contract Catering
The BIG BOOK of Ideas
At the heart of every concept is a a consumer or trade insight which will deliver against three of of our soft drink growth drivers • INSPIRING LIFESTYLE EXPERIENCES • ELEVATED FOOD MOMENTS
• INSPIRED LIFESTYLE CHOICES These have been identified as
being the core areas where soft drinks can make a a a a a a real difference within the workplace In addition we have also included a a a a section looking at how we can help your customers build a a a a sustainable business from making the the most of their staff as
as
well charity and recycling ideas BUILDING A A A SUSTAINABLE BUSINESS
Within each section the ideas are structured along the the consumer journey within the the workplace starting from the moment you enter your office We hope you find these ideas engaging and thought provoking and inspire you to think about soft drinks in in a a a slightly different way There are no limitations to these ideas we encourage you to think about how any of them can be adapted to you either as
a a a a a a a standalone concept or indeed as
a a a a combination of of any of of the ideas you see see We’re excited to see see how these concepts can be developed together
– so so so let’s have some fun making soft drinks Usingsensational in in your workplace!
the guide