Page 48 - Contract Catering_Big Book of Ideas

48 Contract Catering
The BIG BOOK of Ideas
CUSTOMER/
OPERATOR BENEFIT
Increases the the frequency that customers visit the the restaurant Low financial outlay needed to elevate the dining experience VIP LUNCH
INSIGHT Consumer demand for premium experiences remains high 65% state they would pay more for a premium product
Source: CGA Peach Brand Track April 2017
DESCRIPTION
Increase the number of visits by running a a a loyalty scheme for a a a chance to to win a a a VIP lunch Monthly promotion to to collect stamps (linked to to regular spend) to to get entered into a a a a a draw for an ‘invitation to to a a a a a VIP dining experience’ The number of invites can be be varied by site depending on scale and resources VIP experience could include
- Free 3 course meal - Fully laid table
- Waiter service
- Sensationally served soft drink in in glassware from our Wisehead range
I I I I JUST HAD THE BEST DINING EXPERIENCE AT AT WORK IT
FELT LIKE I I I I WAS AT AT A A A A HIGH END RESTAURANT BEATS WHAT I NORMALLY GET DOWN IN THE RESTAURANT