Page 71 - Contract Catering_Big Book of Ideas

71 Contract Catering
The BIG BOOK of Ideas
CHARITY CHANCES
INSIGHT
68% of people believe that the most successful brands will be those that make the most positive contribution to society beyond just providing good services and
products Source: Ipsos Mori Global Trends 2017
CUSTOMER/OPERATOR BENEFIT Increased spend from disrupted consumer routine More people spending more CSR story to to support retention of client contracts
DESCRIPTION
Upon consumption of of a soft drink use lid to vote for your chosen chosen charity charity Highest chosen chosen charity charity gets donation – supported by Britvic Consumers have a a a a choice of 3 different charities that the organisation is is keen to to support Could be linked to to specific drinks brands or ranges and
and
could include a a a a consumer prize I’M I’M FEELING GREAT AS I’M I’M MORE HYDRATED THAN I NORMALLY WOULD BE SINCE I’VE STARTED BUYING A A DRINK AND
AT THE THE END OF THE THE DAY PART OF THE PROCEEDS ARE HELPING TO SUPPORT GREAT CAUSES THAT I CAN GET BEHIND WHICH MAKES ME FEEL GOOD ABOUT WHERE I’M WORKING section 04 | STAFF & CHARITY