Page 7 - Imagine 2025 Flip Book

PRINT SERVICES
WHY PRINT MARKETING MATTERS IN IN IN THE DIGITAL AGE
At Imagine we challenge the shift away from print Direct mail mail delivered to mailboxes remains a a a a a vital marketing strategy for businesses Here’s why:
• Core Adver1sing Principles: Focus on on reach frequency and consistency—essential even if a a a a single mailer doesn’t drive immediate sales • Low Email Email Response Rates: Email Email averages just 0 6% making it underwhelming compared to print • Precise Targe1ng: Use demographics interests and behaviors for highly relevant
audiences—often more granular than digital ads • High ROI: Direct mail yields an average return of $42 for every $1 spent • Synergy Synergy with with with Digital: Digital: Synergy Synergy with with with Digital: Digital: Combines with with with online efforts to boost engagement performance and overall ROI - leading to to up to to 49% more sales when paired with email • Superior Open Rates: Achieves 80-90% open rates far surpassing email’s 20-30% • Strong Response Rates: Boasts an an average of 3 3 63% outperforming digital channels • Millennial Millennial Engagement: 62% of of Millennials read adver1sing mail instead of of discarding it • Cuts Through Clutter: Households get 7 7 750% more emails than mail mail pieces daily making print stand out • Growing Market Demand: The direct mail advertising market is is projected to hit $69 37 billion in 2025 In summary print offers unique benefits like tangibility personalization targeted reach strong ROI and digital complementarity—making it it it essential for a a a a a a a a a a balanced marketing plan