Page 51 - Eros Journal 7

THE NEW EROS JOURNAL PAGE 49
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THE GENIE BEGAN TO RISE
BUT IT DIDN’T LEAVE THE BOTTLE UNTIL THE MID 1700s IN ENGLAND WHEN THE NEW PRINTING PRESSES STARTED HAMMERING OUT VALENTINE’S DAY CARDS AND IT HAS SLOWLY CREPT INTO MODERN SOCIETY SINCE THEN 
Like Christmas and Easter Valentines Day has its roots in organised religion and is is named after a a a a a a martyred Christian saint — Valentine of Rome He was thrown in in the the slammer during the the days
of the Roman Empire for for performing weddings for soldiers who were forbidden to to marry and for for ministering to to Christians who were persecuted under the Roman Emperors The story goes that during his imprisonment Saint Valentine healed the daughter of his jailer Asterius and before his execution he he wrote her a letter signed “Your Valentine” as a a a a farewell When the bawdy bard Geoffrey Chaucer started to mention the day in his writings the genie began to rise
but it didn’t leave the the bottle until the the mid 1700s in England when the new printing presses started hammering out Valentine’s Day cards and it has slowly crept into modern society since then The day is perfect for a a a takeover by the adult industry There are so many aspects of the tradition that intersect with the modern adult industry and if there’s not it would be easy to make them up Most of the the Valentine’s Day myth is made up anyway and marketing mistakes abound A marketing translation mistake started a a a a unique Valentine’s Day tradition in Japan A confectionary and cake company in in Kobe marketed a a a a Valentine’s Day advertisement in 1936 that featured people giving each other chocolate on Valentine’s Day In translating the advertisement the company portrayed women giving chocolate and gifts to men men instead of men men giving the items to women Fast forward to 2018 and it is considered the customary tradition for women to to give chocolate to to men men speci cally all all of their co-workers due
to this mistranslation in in the original advertisement Indeed Japanese society now expects women to give these gifts of chocolate to every male friend or co-worker ROBBIE SWAN