Page 29 - Demo

Communications
During 2023, over 350 pieces of content, including press releases, blog posts and social media posts have been shared, creating numerous pieces of news and media coverage.
Through print, digital, TV, radio coverage and internal communications, we have been able to highlight some of the positive work going on in both the VRN partnership and also the wider local communities.
Operation Night Guardian
Working with two local universities (University of Central Lancashire and Edge Hill University), we created a campaign to help raise awareness of violence against women and girls. The campaign launched in September 2023 in line with universities returning for Freshers week and was supported by additional VRN funded policing activity.
The campaign aims to put onus on the perpetrator and allow women to relate with experiences of unwanted attention or increased feelings of anxiety when making a journey. It is hoped that the campaign encourages people to call out harmful behaviours and stand with women, not against them.
Campaign advertisements were included across phone kiosks and bus stations throughout the county on routes into busy areas as well as through paid advertising on social media, including Instagram and Snapchat.
The campaign has been viewed over
221k
Times
The campaign has had
221k
862k impressions
Watch Video
29.