Page 2 - The Hollows on Lake Travis 7.11.19

CRITICAL PATH
Q1 January - March
• Crossroads Discovery Center Delivered to The Hollows
• Discovery Center Displays Installed
• Customer Operations Manager Begins
• Initiate Marketing Platform (SEO,SEM, Social, Email Marketing)
• Lifestyle Video Complete
• Identify O -site Sign Locations
• First Quarterly Activity Brief (QAB)
• Model Row Groundbreaking and Discovery Center Ribbon Cutting
• Reservations and Pre-sales commence
• Chamber of Commerce Luncheon Presentation by Todd LaRue of RCLCO
Q2 April - June
• Entry Monuments Updated
• Remaining O -site Signage installed
• Memorial Day Event
• Print Advertising Campaigns Begin
• Photoshoot of Community Entrance and Discovery Center
• Realtor O ce Presentations
• QAB Meeting
Discovery Center Grand Opening & Model Home Groundbreaking
LEGACY COMMUNITIES
Q3 July - September
• Press Release Distributed Announcing Builder Partners and Community Grand Opening
• Initiate Realtor Advisory Board with Bi-monthly Meetings • Independence Day at the Beach Club
• Model Row Photoshoot
• New Way nding Signage Installed
• Direct Mail Piece Distributed
• Radio Ads Live
• Signs updated to advertise Community Grand Opening Event
• Homeowner / VIP Realtor Grand Opening Preview Event
• Community Grand Opening - Trailhead Club & Kayak Club Groundbreaking
• Fall Festival Model Home Tour Event • QAB Meeting
Q4 October - December
• Kayak Club Photoshoot
• Kayak Club Ribbon Cutting
• 2020 Phase 2 Budget and Critical Path Strategic Planning Meeting with Legacy Leadership
• QAB Meeting
• Discovery Center Holiday Decorating
• Holiday Celebration Event
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