Page 26 - Scottsdale Executive Summary

legacy international case studies
ACTIVE ADULT MASTER PLANNED COMMUNITY
SCOPE
Active Adult Community
SIZE
300 units
PROJECT DESCRIPTION
This included a Target Market Research and Positioning Exercise to con rm product square footage, pricing, and necessary amenities. Upon completion of a recommendation that involved both attached and detached product o erings, the developer supported and directed the installation of a highly trained sales and activity sta to go to market alongside a single developer/builder partner. Legacy’s initial conversion of over 100 Reservation Agreements to 70 purchases fueled an additional sales & marketing plan that has exceeded expected prices by over 50% and is currently launching the nal phase of 80 condominiums leading to complete project sellout.
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RESORT RESORT
• LUXURY RESIDENTIAL • • LUXURY RESIDENTIAL •
ACTIVE ADULT • ACTIVE ADULT •
METROPOLITAN METROPOLITAN