Page 29 - Scottsdale Executive Summary
P. 29
legacy international case studies
RESORT MASTER PLANNED NEIGHBORHOOD
SCOPE
Residential Planned Neighborhood
PROJECT DESCRIPTION
This included a positioning exercise for luxury waterfront, installing a luxury selling platform and personnel to convert high net worth clients, adjusting land planner intention, and creating a Tour of Homes Section including the building of 5 custom speculative inventory homes to activate the neighborhood. Legacy released and sold the initial 20 units with prices above business plan and under budget. This success led the developer to support an entire launch of the remaining 60 acreage lots in concert with a new home Parade (Tour of Homes) ultimately achieving more value in 2 years versus the initially prescribed 5-year Business Plan.
SIZE
80 units
17
RESORT RESORT
• LUXURY RESIDENTIAL • • LUXURY RESIDENTIAL •
ACTIVE ADULT • ACTIVE ADULT •
METROPOLITAN METROPOLITAN
