Page 5 - The Isabella Marketing Profile

BUYER PROFILE
PRIMARY:
•Young Professionals, No Kids
•Short Commute to Downtown and Walkability is Important •First Time or First Move-Up Buyer
First time home buyers with a fast-paced career looking for a place to unwind but close enough to the city to quickly meet friends for a coffee or happy hour. Before they settle down to have a family they want to embrace the opportunity to live in the center of the active lifestyle Austin has to offer while still enjoying a tranquil home environment. Their free time is valuable and they want to spend it enjoying their surroundings.
SECONDARY:
•Active Adults, Married with Older Children in College or Living Independently •One or Both are Retired or Work From Home Primarily
•Experienced Home Buyer Purchasing a Right-Sized, Low Maintenance Home
As careers are beginning to slow down they are looking for a place that allows them to enjoy the fruits of their labor. They want to live more and work less. These buyers are coming from a suburban environment and look forward living in a low maintenance home with walkability to local attractions.