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obsessed over diet and exercise, yet there was this ‘I’ll-sleep-when-I-die’ kind of culture. Whether in pop culture or business, it was cool to brag about how little you slept.
One of Casper’s earliest internal statements read: ‘We create products and services that help people dream their way to a better life.’ We talked about
a life well slept. We talked about cementing sleep’s place in the wellness conversation. That stuff is in Casper’s DNA.
One of the ways that we get there is through a product portfolio that spans what I would call the 9pm to 9am timeframe, because great sleep is not just about the hours you are asleep. Anyone who knows sleep knows that the two hours you spend before you go to bed have a huge impact on how you sleep. What products and services can Casper potentially offer to people in that timeframe? Glow, our latest smart, light helps people wind down
and wake up naturally, and we’ll be launching other interesting products that improve the experience of sleep. These things from a product standpoint help give us the credibility that we are thinking more broadly about the sleep ecosystem.
Starting as an online-only DTC, you’ve been gaining more of a foothold in retail. What role does that play for a Dramatic Disruptor?
No matter how amazing your product is, stores and a physical, pre-purchase experience really matter – especially for a highly considered product like a
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