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Disruptor brands with large volumes of customer data can create personalised experiences. However, personalising the advertising itself can be a step too far for many. It is therefore the responsibility
of a Dramatic Disruptor to deliver smart uses of technology in line with the consumer’s expectations of a modern brand.
The third media disruption is the good-old- fashioned ‘go big!’
It is often said that the newest brands act in the oldest ways when it comes to media channel choice and this is often the case with Dramatic Disruptors.
Despite being more digitally and technologically sophisticated, Dramatic Disruptors tend to prioritise untargeted, large formats with a one size for all in broadcast media.
This demonstrates the unending confidence
of the new methods and behaviours the Dramatic Disruptor is creating in an unapologetic manner. Disruptors tend to prioritise bespoke, attention- grabbing and arresting formats, building trust as they do so via large, reputable media channels.
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