Page 227 - Overthrow_Black&WhiteVersion
P. 227
About PHD
A challenger mindset has been at the heart
of PHD since it was founded in London in 1990
as the first media agency to offer strategic and creative planning. Today, PHD is a challenger
brand at scale with over 100 offices in 74 countries, united by a philosophy of Finding a Better Way.
Even challenging the usual ways of working, PHD’s gamified operating system, Source, connects the network’s 6,000 brilliant minds to deliver innovation and creativity for clients across all traditional and emerging media channels.
According to benchmarking report The 2019 WARC Media 100, PHD has the most globally awarded offices and is the second most globally awarded network in the world.
As a thought leader in the industry, PHD has published several books, including Merge | The closing gap between technology and us and Overthrow II: 10 strategies from the new wave of challengers.
Part of Omnicom Media Group, PHD benefits from the buying power of the group and the cutting-edge, people-based precision marketing and insights platform Omni.
226
