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A brand with a Missionary narrative will never allow a message to fatigue. The core message may remain the same, but they will keep refreshing its expression.
Media Essentials:
• Build momentum on a local level even if your brand or your cause is bigger
• Have an opinion and constantly refresh creative to deliver it
• Develop partnerships with like-minded organisations
• Make use of influencers that back your cause
• Be noisy and unrelenting in your storytelling
Secret Ingredient:
• Powerful and emotive storytelling
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