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of what we’re trying to do here, it would be virtually impossible for me to run the business in that way. The best piece of advice I got early on was to see yourself guiding people climbing ladders as fast
as they can, and when they slip, put them back on.
And that, for me, reminded me of the humility that you need. The ‘80s and ‘90s media moguls, that sort of style of running a media business, I’d like to think, is at an end. Because it doesn’t work if you’re going to be a People’s Champion business, if you’re going to put fans first,
and listen.
76 People's Champion
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COPA90 billboards target football fans in key sites across the UK.
