Page 12 - Finton Design Sept Oct 2019 Vol IV

Volume IV
September & October 2019
RETAIL
PIER ONE (R etail, In S tore Visit)
Pier One has changed their floor layout and display over the past few years. The result is a more cleaned up store that focuses on the product. But what about the product?
• Inventory overall looks light. Store feels empty. Category focus presents some challenges in display...like the
dining chair line of little soldiers.
• Point of view seems confused. As a customer, can’t find the right items in each category to make a complete
statement. Style preference seems everything for everyone which confuses the customer.
• Fall merchandise had arrived. Most of focus in farmhouse. New furniture arrived and some pieces nice.
Strange assortment mix together of global, ethnic, mid-century, and farmhouse.
• Halloween statement sparse and random. No complete entertainment or decorating solutions.
• New merchandise looks significantly more updated. The combination of new product and old products
together results in making the whole assortment look old and not relevant.
• Store associates extremely helpful and nice.
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