Page 9 - Finton Design the Essentials July August 2019

Volume III July & August 2019
SAFAVIEH (R etail, In S tore Visit)
Safavieh in New York City. Three floors. Merchandising was combination of vignettes and product specific categories
• Vignettes full of color and life. Cleaner lines. Lots of texture and graphic texture.
• More vibrant color palettes grounded in pale neutrals. Polished metals. Clad metal on furniture.
• Furs, Velvets, Pastels with a Pop as accents. Feminine Focus in vignettes.
• Late twentieth century vibe overall (60s, 70s influences)
• Crisp, clean whites with high sheen/lacquer. Blonde, Light wood finishes combined with white lacquer.
Champagne Silver accents. Cast Aluminum. Brass accents only.
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