Page 11 - Finton Design Nov Dec 2019 Vol V

Volume V RETAIL,Christmas 2019 November & December 2019
PIER ONE (R etail, In S tore Visit)
• Slight bit better than when we visited in October but still bad. Where is the old Pier One?
• Christmas assortment not compelling. Looks old and cheap
• Tabletop assortment looked the best out of the store. Consistent and made a statement with unique products.
• Too many varied Christmas themes in a tight space. Too much pink for Christmas!
• The flyer/catalog that was delivered looked way better than the in store experience.
• Very strange merchandise combinations.
• Shelves stocked FULL, Store is junky, not an inspiring shopping environment
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