Page 18 - Finton Design Nov Dec 2019 Vol V

Volume V RETAIL,Christmas 2019 November & December 2019
WALMART (R etail, In S tore Visit)
• Focus on Woodland and Farmhouse themes (rustic, nostalgic); Some whimsical/juvenile/fun small Santa collections;
Hard and Soft Tabletop statement for both Woodland and Farmhouse
• Large focus on signs and wall decor for Christmas, both indoor and outdoor
• Furs key end cap item @ $14.93, furs now oversaturated in market
• Combined departments and use of of materials to make Christmas assortment gives lifestyle appeal and merchandise seems better value/more expensive
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