Page 19 - Finton Design Nov Dec 2019 Vol V

Volume V RETAIL,Christmas 2019 November & December 2019
KEY CHRISTMAS TAKEAWAYS (R etail, In S tore Visit)
Few key points that we noticed across retail
• Christmas Merchandise was bought to sell out. Day after Christmas there was little to no inventory in most stores.
Gone are the days of buying for After Christmas Sales/Clearance.
• Everyone had key items & key gift statements.
• The busiest stores were the ones with current, relevant merchandise across multiple categories including
CONSUMABLES.
• Key Categories....Health & Wellness, Food, Candles, Home Fragrance, Games, Fashion Accessories, Bar/Drinking;
Customized/Personalized with Names/Initials; Humor, Pets; Signage Decor either as tabletop or Wall Decor
• Key Themes: FARMHOUSE everywhere, Nostalgic Christmas, Whimsical Christmas, Woodland/Rustic Christmas
• Key Icons/Colors/Patterns: Sentiments, Script Lettering, Buffalo Check, Christmas Plaid, Red/White Stripe; hand
crafted/homemade looks
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