Page 11 - McCann's Sales Presentation (9.12)
P. 11
An emerging specialty/premium segment within hot cereal is driving significant growth
Hot Cereal $ Sales
Hot Cereal % CYA
10.2%
8.6%
1.4%
1.0%
Specialty/Premium
All Other
$ % CYA Specialty/Premium
Unit % CYA All Other
Source: Nielsen 52WE 7/28/18. Specialty/Premium definition can be found in appendix
