Page 15 - Gander Group Company Overview Brochure
P. 15
OVERVIEW OF CASINO MARKETING OPPORTUNITIES
• 84 million adults visit a casino in the U.S. at least once annually, spending $450 billion on gambling and hospitality.
• Gifting is typically the third highest investment within casino marketing departments, after labor and advertising.
• Casinos spend more than $500M per year to develop exclusive bedding, travel gear, cookware, spa, camping, tools, appliances, and gardening assortments.
• Gifting has become a key marketing tactic used to drive incremental revenue in casinos. They use gifting to establish customer loyalty, promote repeat visits, extend stays and attract new visitors.
• Gifting programs have the highest return on investment of all the casino marketing promotions, with 823 casinos as potential partners.
SOURCE: https://www.worldcasinodirectory.com/united-states
