Page 11 - Tracey Communications Banking Brochure

Case Study: Bank of New Hampshire OBJECTIVE: Drive small business loan volume and establish Bank of New Hampshire as the bank of choice for small businesses throughout the state. STRATEGY Create an integrated campaign melding both internal and external communications that clearly brands Bank of New Hampshire as a knowledgeable, responsive, and value-add- ed source for small business loans and other business-criti- cal products and services. Provide brand managers with marketing and promotional materials along with training, support, and inventive to sell, manage, and service small business loan customers. TACTICS After extensive research in the marketplace, the program was named Small Business Solutions and branded as a pow- erful source for everything a small business needs to suc- ceed. A Small Business Solutions logo was designed. A “Selling Guide” was created to arm branch managers with the tools to help them close sales, and a complete package of premium direct marketing item was designed to increase awareness of the program. Other materials created to raise awareness and drive sales include letterhead, presentation folder, sales brochure, added-value package, thank-you (closed loan) package, postcard series for qualified prospects, print advertising, and direct mail. TraceyCommunications.com