Page 14 - Tracey Communications Banking Brochure

Results: • Bigelow’s national unit share of Green Tea went from 13.9% share in fiscal year 2003 to 25% in fiscal year 2016. This gain in share is unheard of in the beverage category. • Bigelow’s Brand Development Index (BDI), the percentage of business in market indexed to the percentage of population (av- erage =100) – Fiscal year 2001 was 90 and 116 in year 2016. • The Bigelow brand has been the #1 Specialty Tea brand in the United States for the last 2 years and enjoys a 6 share point lead over the #2 brand (Bigelow is #1 in 44 out of 49 Nielson regions). • Bigelow Green Tea is now the #1 green tea in the United States. • Bigelow Tea and Bigelow Green Tea are #1 in the Mid Atlantic and Northeast Regions (from Washington DC to New England) and are growing by 18%. • In New York and Boston (the largest Specialty Tea markets in the United States) Bigelow Tea and Bigelow Green Tea are #1 and growing by 30%. Bigelow Tea Results TraceyCommunications.com