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MACY’S
Dawn Buckley is the manager of both Macy’s stores in Helena and Bozeman. Many of the national retailers are facing challenges
of their own in today’s changing shopping environment. Dawn shares some of the strategies Macy’s is using to stay relevant among the changing winds of retail. “We are delighted to make Macy’s America’s store for life – delivering quality fashion at affordable prices and serving our Helena community by creating jobs, giving back and being a vibrant hub for commerce and connection.”
Macy’s is moving fast to combine their digital and physical worlds
to make shopping easier and more convenient. They believe their
recipe for success is healthy brick and mortar, robust e-commerce and a great mobile experience. Macy’s customers shop all three and expect a great experience in all three, so that is where they invest. Their mobile app is becoming an even more powerful shopping companion with features being piloted and added throughout 2019. Additionally, they are now testing an AR-powered beauty feature on the Macy’s app that shoppers can use to virtually try on more than 1,000 different cosmetics.
As part of their test and learn strategy, in 2019 Macy’s will also pilot new enhancements for the app that fall under three key categories – My Wallet, My Store, and My
Stylist. The initiatives being piloted under My Wallet will allow customers to quickly pick up online orders using their phones
as identi cation, securely pay with
a Macy’s Mobile
Pay option, and create easier access to personalized offers and loyalty rewards. The My Store pilot includes initiatives that will inform customers of upcoming events and
Dawn Buckley
promotions
and
leverage
new
features such as product locator and in-store way nding. The My Stylist pilot will include enhancements that will connect customers to Macy’s crew of personal shoppers who serve as in-store fashion authorities. This will allow customers to nd and follow stylists they like, collaborate with them to put together looks, as well as allow them the opportunity to participate in style quizzes or ask about
fashion tips.
These are just some of the latest technology innovations that are helping Macy’s customers discover products and self-serve, whether at home, on-the-go or in-store. ■
JOE HENSON
THINK
BIG
SHOP
SMALL
Bryan Louden
Insurance Agent
BRYAN LOUDEN INSURANCE AGENCY
1617 EUCLID AVE
SUITE 3
HELENA, MT 59601
TEL 406.442.7004
CELL 406.439.3532
FAX 406.442.4967 BLOUDEN@FARMERSAGENT.COM
SPRING 2019
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