Page 29 - HBIA Home & Garden Show 2023

Choosing a new wallpaper became a popular pastime for many people, and the industry reflects how the trend took off during this period and continues to climb. In 2020, the value of the U.S. wallcovering market reached $5.4 billion, and it’s expected to increase to $6.6 billion by 2026. This increase is attributed to a renewed interest in home improvement that was sparked by the time individuals spent at home during COVID-19, according to Cleveland.
TEXTURE AND DIMENSION
This newfound eagerness for home décor has inspired people to research ideas on how to personalize their homes in vivid new ways. Many have found that “traditional” décor like wallpaper, with its exciting new designs
and applications, affords them endless possibilities for self- expression. They’ve discovered that the term “bold” has come
to mean different things, such
as geometric shapes, stripes
to elevate height, or a glittery palette that opens up a child’s bedroom and makes it feel magical (per The Best Wallpaper Place).
Bold can also mean texture for impact and dimension. Wallpaper design carries endless possibilities, including
the opportunity to mimic natural materials, via TotalWallcovering and Decor. Wallpaper made from a high-quality digital photograph of natural stone or wood imparts a powerful visual impact at a fraction of the cost of the original materials. Some wallpaper is made of foam to embellish its depth and dimension. Wallpaper that resembles exposed brick brings an industrial chic look to a living room or bedroom. Shiplap wallpaper can create a dramatic effect across an otherwise empty space, instantly transforming a home into a farmhouse retreat.
ARTISTIC EXPRESSION
Another reason that bold wallpaper is making a comeback is due to the contributions of independent artists. The Vale,
a design firm based in London, specializes in textiles that
feature prints uniquely created by in-house artists. Melinda Marquardt, its founder and creative director, describes her purpose in what The Vale offers its clients: “My style is unique. It’s boutique, really high-end and
HOME | GARDEN | LIFESTYLE
29