Page 30 - HBIA Home & Garden Show 2023

special because we’re bringing original artwork to the home. That’s been the goal since the beginning,” (per The Vale London). Marquardt finds inspiration for her designs everywhere, especially while traveling. She remembers beautiful images from her trips and transfers them into vivid patterns on her wallpaper designs, such as the interiors of churches she’s visited in Florence, Italy.
The opportunity to explore bold, independent wallpaper design is expanding through the emerging market for SIY, “Style it Yourself” projects as well. Spoonflower, recently acquired by Shutterfly, offers customers the opportunity
to personalize unique wallpaper designs created by thousands of independent artists, according to Business Wire. Customers are enjoying this new creative outlet as they decorate their homes, and this trend is causing the wallpaper business to boom even more. Hilary Schneider, Chief Executive Officer at Shutterfly, states, “We are so excited about the impact Spoonflower has had on our family of brands and helping our customers to unlock the ‘creative within’ themselves. This expands the brand’s reach past photo personalization and positions Shutterfly as a premier destination for stylized self-expression.”
MAKING AN IMPACT
Finally, wallpaper can make a big statement simply by where it’s hung in the home. Paper an accent wall for a stunning impact, or create a polished look by covering a half wall in a bold print above a chair rail or wainscotting. Wallpaper can also be added to the door of an armoire or
the back of bookshelves
as a whimsical and
decorative detail, per
Cleveland. However,
even a bold design can
be used to create a warm
and relaxing atmosphere when it is paired with a coordinating fabric or window covering. “We’re seeing wallpaper matching fabric again,” observes Deborah Jones, an interior designer at Adler’s Design Center and Hardware in Rhode Island. “It’s quite wonderful,” (via Rhode Island Monthly).
Kelli Menendez, the founder of the design studio Half Full, explains to Camille Styles how wallpaper can be framed and hung on the wall “for a removable artwork feel.” This technique makes it easy to change the style of a room simply by swapping out the wallpaper inside the frame, and it’s also simple to transfer the artwork to another room or home. Keeping furnishings simple will amplify the effect of a strong print such as an Art Deco design or a black and white pattern, according to Hovia. It’s exciting to see how today’s bold new styles and techniques for using wallpaper will complement your style and bring happiness to those who spend time in your home.
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