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LIGHTING DESIGN&MOOD
There are a multitude of ways to elicit a mood of belonging and comfort, including designing with color and incorporating biophilic elements. Another powerful way to impact mood is through lighting design, and it can impact the prospective buyers’ mood significantly.
Think about it: when you walk into a room that is bathed in cozy, inviting light, how do you feel? Instantly at ease? Walk into the same room buzzing with harsh fluorescents, and your teeth may start to grind. Why? We humans are very sensitive to light.
In 2014, a Journal of Consumer Psychology study found that the more intense the lighting, the more affected and intense the participants’ emotions were — both positive and negative.
The study included six experiments that examined the link between emotion and ambient brightness. Feelings of warmth increased when participants were exposed to bright light with hints of reddish hues. A sensation of angst increased when bluer light dominated. And the brighter the light, the more intense the participants’ emotions became. Both the intensity and the color of the light affected people’s moods. A professional interior designer/model merchandiser can effectively help create that positive balance of light to give the builder an edge.
ENTRANCE
Design for the function of the space. The entrance of a home should welcome guests and create a smooth transition from bright daylight to the home’s interior lighting.
KITCHEN
The kitchen, a central location in any home, requires a brighter light, and specifically light that not only helps
to facilitate cooking, but also encourage gathering
and family
time. These
“skylights”
shed light that is the same temperature as natural light — offering an open, airy feeling and helping the room’s occupants to feel a more positive vibe. Combining natural, ambient, task, over-all decorative lighting increases the level of effectiveness and drama to delight the sense of sight.
LIVING ROOM(S)
Conversely, while the living room is also a central gathering space in a home, its purpose is for relaxation. As a result, the lighting in this space is typically warmer and more layered to allow for variances throughout the day. Lower level, great room areas of the home are also entertaining spots and as such the lighting is designed to encourage gathering.
This home offers a soft glow of welcome upon entering. Using a warm neutral paint with the addition of pattern trimmed mirrors and a tradition inspired lantern creates a comfortable greeting compared to the bright sunlight of outdoors.
The kitchen in this home employs sky lights, recessed lighting as well as pendants to create a bright, joyful atmosphere.
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