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USING COLOR FOR MAXIMUM IMPACT
One of the most powerful tools in a designer’s toolbox is the use of color. In the hands of a professional designer, the use of color can be a very effective tool. Color is what helps to create a specific mood of a space. It can excite, relax, amuse... the options are as plentiful as one’s emotions.
COLOR AND ROOM FUNCTION
Before choosing a color palette, designers will work with the clients to determine what atmosphere they want
the space to have. Understanding who the buyers are and what emotions the model home or amenity space needs to evoke is crucial. For color to have the maximum impact, you need to understand its purpose.
In rooms such as the bedroom where relaxation and serenity are desired, cool, muted tones can help promote a calming feeling.
Conversely, bold colors create pizzazz and playfulness. So, when using brighter, vibrant colors, consider which rooms would most benefit. For example, rooms such as a downstairs entertainment space or a child’s playroom. The purpose of these types of rooms is fun, therefore the color scheme of the room should be fun. Be it the paint, the artwork, an area rug, what have you, using bold colors can impact the mood and a buyers’ immediate reaction to the space.
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