Page 21 - HBIA HS21

COLOR AND HOW TO USE IT
Once the designer has determined the purpose of
the room and which colors will help elicit the desired feelings for that space, next question is, how do we use the color? As in, should there be an accent wall? Or do we want to include some pops of color via pillows in an otherwise neutral room? One of the things that makes color such a useful tool is how flexible and affordable it is. A little “wow” of color can make a big difference. You don’t need to paint an entire room bright orange, maybe just one small section will do the trick.
Or perhaps it’s a black light fixture and dynamic, interesting backsplash in an all-white kitchen. Remember black is not the absence of color, but rather all the colors.
TRUSTING IN COLOR
Using color in design can seem overwhelming. No
one wants to create a “fun house” where the colors are competing for your attention (or sanity). Just remember that using color strategically can be an incredible sales tool. Color can create a mood, elicit emotions, and
create a connection for a prospective buyer as they walk through a home. Working with an interior designer/ model merchandiser can help you use color to promote home sales. ■
Article and photos courtesy of Sue Ridgeway, Director of Marketing at Lita Dirks & Co., an interior design and merchandising firm based in Greenwood Village, Colo.
2020 HBIA BUILDERS’ HoMe Show & LIFESTYLE EXPO 21