Page 29 - AreaNewsletters "Apr 2022" issue

B US I N E S S & F I N A N C E
Optimizing Your “Google My Business” Profile
By Lisa Christianson, Castle Rock Headshots
Any business today needs targeted visibility on Google. Most businesses know that this requires optimizing their website and following a marketing plan, but what most don’t know is that there is a third entity that also needs optimizing: their Google My Business listing. This powerful listing is a dynamic snapshot of your business that highlights your best features and enables potential customers to quickly nd, learn about, and engage with you. This is a huge asset to help rank higher in Google. The best part? It’s completely free!
Here’s the Top 5 strategies to get started optimizing your Google My Business pro le:
1. Start with claiming your Business Pro le.
Lisa Christianson Photography Castle Rock Headshots
High-End Headshots
Branding Business Portraits Corporate Sessions
located in the heart of downtown Castle Rock 350 Perry Street
719.351.7160 www.castlerockheadshots.com lisa@lisachristiansonphotography.com
2. Complete every section in the Info area. Service areas and hours are especially important, don’t save those for later!
3. Be meticulous with contact information. Make sure to add the link to your website. Linking your website is great for SEO.
4. Upload new photos weekly to keep your pro le active. Posting 2-3 times a week is an easy way to keep the Google algorithms happy. Product photos, retail space and customer satisfaction photos are great content.
5. Make use of the Question section. You don’t need to wait for people to ask questions. Go ahead and post a question, then answer it right away. Think about what a client would ask and be one step ahead. Add a link back to your website when you can.
29 Castle Rock “AreaNewsletters” • April 2022