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8 Contract Signing Ceremony with NokThai Awards & Recognitions Sustainability Business & StrategyEvents & Expos DKSH inthe NewsHR Corner Upcoming Events DKSH enters a new partnership with Siamnokthai54 todistribute their oral care brand NokThai in Thailand. DKSH will boost NokThai%u2019s presence across Thailand%u2019s key retail channels, making quality Thai oral care more accessible to the local consumers. DKSH Business Unit Consumer Goods, a leading partner for companies seeking to grow their consumer goods business in Asia and beyond, has announced a strategic partnership with Siamnokthai54 Co., Ltd., a Thai manufacturer of oral care products under the brand NokThai. Under this agreement, DKSH has been appointed as the authorized partner and distributor to drive the growth and nationwideexpansion of NokThai products such as toothpaste inThailand. Through this collaboration, DKSH will deliver full MarketExpansion Services, including marketing and sales, fieldactivation, distribution and logistics, as well as credit and collection. Leveraging its strong nationwide network and omni-channel approach, DKSH will enhance the availability of NokThai products across modern trade, traditional retail, pharmacies and convenience stores in Thailand. Ranida Nokthaicharoen, President of Siamnokthai54 Co., Ltd. shared her enthusiasm about the collaboration: %u201cWe are thrilled to join forces with DKSH, a trusted market expansion leader. Our vision is to make NokThai a household name and a preferred choice in oral care for Thai consumers. With DKSH%u2019s unmatched reach and retail expertise, we areconfident this partnership will help us connect with more consumers and elevate the NokThai brand to new heights.%u201d Damien Morot, Vice President, FMCG Thailand & Laos, added: %u201cThis collaboration aligns perfectly with DKSH%u2019scommitment to supporting local brands with globa ambition. By leveraging our nationwide distribution network, market insights, and proven capabilities, we will ensure that NokThai products are accessible in all key channels.Together, we aim to position NokThai as a leading toothpaste brand in Thailand and, potentially, across the region.%u201d This strategic alliance highlights DKSH%u2019s dedication toempowering local brands and expanding their presence in Thailand%u2019s dynamic FMCG landscape.