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14 Joint Business Planning: Unlocking Growth Through Strategic PartnershipsWhat happens when two industry leaders come together? Success, innovation, and enhanced value for consumers. DKSH Consumer Goods Thailand has taken a significant step forward by forming strategic Joint Business Planning (JBP) partnerships with four major retailers in Thailand%u2014Big C, Watsons, CP Axtra (Makro and Lotus%u2019s), and Central Food Retail Group (CFG). These collaborations are set to redefine the retail landscape, expand market reach, and bring high-quality products closer to consumers across Thailand.DKSH and Big C: Expanding Retail ReachDKSH Consumer Goods Thailand and Big C have partneredin a strategic JBP to expand retail reach and enhance product accessibility. This collaboration ensures top-quality productsare widely available, improving availability and the overallshopping experience. By offering diverse, high-quality products at competitive prices, we meet evolving consumer needs while adding convenience and value.Operational ExcellenceEmployees Experience StorySustainability Awards & Recognitions Business & StrategyEvents &ExposDKSH inthe NewsHRCorner