Page 2 - CASE STUDY - PRINCESS AUTO

“We needed an all-in-one solution in our lighting
department and GRIP ON made it easy for us to fine-
tune our campaign without having to dedicate a full-
time marketing staff to it.”
LED Lighting Buyer, Princess Auto

They’re a single source vendor with new and
innovative LED work lights and flashlights,
patented products, fair prices, better margins,
great display racks, superior marketing and
Finding a Great Vendor
customer support as well as a staff that cares.
& Great Partner We’ve had increased traffic in our stores, which we
can directly relate to a line of GRIP flashlights.

Unfortunately it’s not always easy to find a vendor One of the most cost-effective results of working
with such a stellar grab-bag of traits. So, when we with GRIP has been a reduction in other vendor
found GRIP ON TOOLS, we soon realized that we costs we had previously incurred. The number at
had found a vendor that would be our partner to the bottom line of the invoice is only the beginning
help us accomplish our sales and marketing goals of the cost of dealing with certain suppliers. With
and build a successful business. Prior to that we GRIP, many problems have all but disappeared
had issues with too many vendors that sold us because they solved many of our cost issues and
products that weren’t in demand, that weren’t saved us a tremendous amount of money in the
priced right, or had low margins - and most of process of doing business with them.
these vendors didn’t offer POP GRIP is a great company to work with and we
displays or any marketing support. consider ourselves very lucky to have found them
With GRIP, we’ve had actual, servicing our market. GRIP offers us a wide variety
measureable results. Before we of desirable items and ultimately, they’ve given us
developed a relationship with them, the most convenience,
for example, our LED products customer service, cost
weren’t very good sellers. After savings and education
6 months with GRIP, we we’ve had from any of
increased our sales in this category our product vendors.
by over 300% with overall profit margins
significantly higher. With GRIP, we solved many of
our biggest challenges because they brought us
workable solutions.