Page 25 - Geniecast Magazine June 2017

Generational Marketing: How To Communicate, Connect, And Cash-In On Generational Opportunities Ford Saeks
Discover what advertising geniuses don’t want you to know about generational marketing. In this Cast, you’ll learn:
• The differences in generational buying behaviors
• How to craft your messages for your target market
• Strategies to manage your multi- generational workforce
Honest To Greatness: Capitalizing On The Millennial Mindset
In Business
Peter Kozodoy
Isn’t it time your audience learns about Millennials from an actual Millennial? In this Cast, participants will learn:
• What drives Millennial behaviors
• What makes a “Millennial” business, how to develop a core value system that capitalizes on the Millennial mindset,
• Six essential guidelines to capitalizing on the Millennial mindset
Of ce demographics are changing and leaders need to be prepared to welcome the next generations into the workforce. Team up with generational experts to develop a dynamic corporate culture that embraces and connects people of all ages. Learn what you need to know about Millennial work habits, meet Generation Z, and collaborate with Genies to build inclusive companies.
Make Way For Gen Z
David and Jonah Stillman
Are you ready for Gen Z? Bestselling author and generations expert David Stillman and his Gen Z son, Jonah, offer insights into the next generation including:
• The key events and conditions that shape Gen Z
• Gen Z’s key traits and how they play out in the workplace and marketplace
• How Gen Z is similar to and different from the other generations and where they are likely to click and clash
Contemporary Leadership
Johnny Cupcakes
We talk about “word of mouth” advertising as the holy grail of brand expansion, but countless businesses forget the word of mouth generated internally by their team of Millennials. Johnny will cover how to:
• Keep your team focused and driven
• Get your team to fall in love with what they do
• Create a culture where failure is appreciated
• Build tools to embody the brand in and outside of work hours
How To Effectively Lead Millennials
Lea Woodford
The Millennials are the largest educated generation to ever hit the market. Publisher of the award-winning magazine, SmartFem, Lea Woodford will share:
• Her success stories and failures, and how to see past the stereotypes
• Her strategies that propelled her company and how to effectively lead Millennials
Cracking The Millennial Code
Brad Szollose
In this Cast with globally-recognized business consultant Brad Szollose, participants will learn:
• The three things that created today’s generational divide (and why it matters)
• How to create a high-trust, high-quality work environment where ALL generations can thrive
• What you need to do today to assure that Generation X and Millennials are ready to take over your company
www.geniecast.com
Maximize Millennials and Gen Z in the Workplace
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