Page 40 - Geniecast Magazine June 2017

Geniecast Featured Books
How to Get Unstuck:
25 Ways to Get Your Business Growing Again
Barry Moltz
You wake every morning feeling like you
are on a never-ending hamster wheel. Your energy and interest are waning. You have tried many things to turn your business around, but you have failed. You and your business are literally stuck. You keep looking for that magic bullet that will be “the tipping point” to take it to the next level. Sound familiar? You are not alone, and help is right inside this book.
The Sales Playbook for Hyper Sales Growth
Jack Daly
As a salesperson, how much time do you spend learning proven sales techniques
from your company’s Top Producers? How much time do you spend practicing those techniques in-house, re ning them with other team members before taking your nal, polished approach on the road? And how much time each day or week does your Sales Manager spend helping you develop those high-performing techniques and processes? Same question for you, Sales Managers: How much of your day or week is dedicated to growing your sales team?
Amaze Every Customer Every Time: 52 Tools for Delivering the Most Amazing Customer Service on the Planet
Shep Hyken
You must deliver an amazing customer experience. Why? It is the competitive
edge of new-era business — in any market and any economy. Renowned customer experience expert Shep Hyken explains how consistently amazing customers through stellar service can elevate your company from good to great.
Hooked: How to Build Habit- Forming Products
Nir Eyal
Why do some products capture widespread attention while others op? What makes us engage with certain products out of sheer habit? Is there a pattern underlying how technologies hook us? Nir Eyal answers these questions (and many more) by explaining the Hook Model—a four-step process embedded into the products of many successful companies to subtly encourage customer behavior.
The CMO’s Periodic Table: A Renegade’s Guide to Marketing (Voices That Matter)
Drew Neisser
Imagine how much you would learn if you could converse with 64 of the brightest minds in marketing. Now imagine if those conversations were focused on all the essential elements that go into being a top- notch chief marketing of cer and organized into seven logical, intuitive categories. Now you can stop imagining, and start reading The CMO’s Periodic Table, an essential resource for the modern marketer.
The Driver in the Driverless Car: How Our Technology Choices Will Create the Future
Vivek Wadhwa
Wadhwa offers us three questions to ask about every emerging technology: Does
it have the potential to bene t everyone equally? What are its risks and rewards? And does it promote autonomy or dependence? Looking at a broad array of advances in this light, he emphasizes that the future is up to us to create...that even if our hands are not on the wheel, we will decide the driverless car’s destination.
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