Page 10 - QUICKEN Loans & Geniecast

Access, Registration, and Attendance
While the program is built specifically for and is limited to Quicken Loan customers, we do not recommend adding authentication methods as these will impact attendance rates.
Geniecast recommends structuring marketing efforts so that Quicken Loans customers have preliminary access (7-14 days) to the registration page via email invitation. Social and Web efforts (branded as exclusive to Quicken Loans’ customers) would then follow allowing for limited sign- ups from non-customer registrants.
This practice allows for higher registration rates and an added opportunity to prospect within the registration list.