Page 8 - QUICKEN Loans & Geniecast
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Recommended Marketing Tactics, Channel Reach, and Targeting
Email Best Practice:
• 1st Tier: Send unique stand-alone email invitations supporting each monthly block of programming.
• 2nd Tier: Newsletter placement – Content- relevant article, produced by featured Genie, placed in Quicken Loan's newsletter
• 3rd Tier: Banner ad in newsletters/ for each upcoming Cast
Note: Minimum of two emails should be sent per registration block.
