Page 6 - QUICKEN Loans & Geniecast

Programming and Production
Timeline:
Casts should occur every Wednesday and Thursday 10 AM PT/1 PM ET and should be scheduled in 3-month blocks to provide a comfortable promotional window to invite customers and build registration.
Each unique program should run twice in this block (12-13 unique programs) to reasonably evaluate consumer response to the content and presenter. Program schedules should be announced and promoted no less than six-weeks prior to the initial Cast.