Page 4 - QUICKEN Loans & Geniecast

Key Performance Indicators (6 - 12 months)
Attendance - Maintain a constant uptick in attendance throughout program.
Traction - Improve registration vs. attendance conversion ratio, member participation, and return visits.
Feedback - Solicit, encourage, and increase audience feedback between Casts to affect programming decisions and create unique targeted content.
Cast Stats:**
• Attendance: 39% of registrants attend
• View On-Demand: 10% who did not see live event, return to view on-demand
• Best Time to Schedule a Cast: 1pm EST • Average Duration: 59 Mins
• Access Point: 77% of Webcast are accessed via a mobile device
**Source: 2016 INXPO Webcasting & Online Events Benchmark Reports