Page 3 - QUICKEN Loans & Geniecast
P. 3
Goals / KPI
Innovate - Deploy a unique platform for Quicken Loans customers to have meaningful conversations with real experts about the challenges they face in life and business.
Interest - Offer a differentiated value proposition where customers realize Quicken Loans is invested in their prosperity, wellbeing, and is a source for solutions pertaining to their and their family’s lives.
Engage - Initiate, inspire, and drive long-term engagement through customer life- cycle with quality programming and memorable virtual experiences.
Evolve - Apply key learnings throughout the program to increase effectiveness, create positive feedback loops, and bolster relationships with Quicken Loan customers.
