Page 6 - Geniecast Catalog 2/17

How To Develop and Drive Sales
Hyper-Competitive Marketplace
Scott McKain
In this Cast, internationally acclaimed sales and marketing strategist David Meerman Scott will show participants how to:
• Create low-cost measurable strategies and tactics that help buyers discover you
• Deliver information at the right time in the right way
• Adjust to a new selling environment to gain more customers with fewer resources
In this session, you will learn:
• Why the three elements of Drive are critical factors to determine a salesperson’s long-term potential
• The four other “teachable” traits important for salesperson performance
• How to screen sales candidates for Drive, eliminating low-potential candidates early in the process
In this Cast with former sports agent Molly Fletcher, participants will learn how to:
• Take creative approaches toward new business opportunities
• Differentiate yourself from the competition
• Close the deal in any business development cycle
In this Cast with “Sales and Marketing Hall of Fame” speaker Scott McKain, you’ll take away:
• Ability to sell the differences that make you a preferred choice
• Four ways to sell uniquely from your competition
• The six key disconnections between sales professionals and their customers
In this high-content and entertaining presentation, your team will learn how to:
• Structure your conversation and presentation around the client’s interests to get more buy-in for your ideas
• Add the power of specifity and connect emotionally and intellectually to every audience
• Understand the number one secret of being powerfully persuasive
In this Cast, B2B marketing strategist Ardath Albee will discuss how to:
• Design content marketing programs
• Shorten sales cycles
• Sustain engagement while creating intent to buy
Super Star Sales Presentations: The Inside Secrets Patricia Fripp
Content Marketing That Engages Across the Buying Continuum
Ardath Albee
5 www.geniecast.com
Agile Selling in a Real Time World
David Meerman Scott
Never Hire a Bad Salesperson Again Dr. Christopher Croner
Win The Day: Relationship Selling Molly Fletcher